Description 

A company can spend billions of dollars on ads, commercials, and billboards, but if one consumer posts one bad comment about the firm on his/her social media page, all the money that has been spent goes to trash! Same applies to (or even worse!) when an employee talks negatively about his/her workplace. That’s in brief the cost an organization pays if its image and reputation are not on its priority list. In today’s ‘social media era’, no company has control over what is being spread about it on social platforms.

How can a firm’s inability to control all of this affect its image and reputation? Why are these two concepts crucial in the first place? How can you manage all of this? Is a reputation management strategy enough? What should you include in it? Who should be in charge of monitoring and managing reputational issues? How can this person respond to social media users in the most positive way? Is external reputation management alone enough? Can CEO traits affect the corporate image?

This seminar will introduce you to several concepts like corporate image and corporate reputation, reputation management strategy, reputational crises, CEO branding, company/brand portfolio, brand deletion, corporate mission and vision…

Learning Outcomes

• Understand the distinct schools of thought concerning corporate image and corporate reputation
• Know more about the risks of not having an image and reputation plan and having a bad reputation
• Learn how to choose the right image for your company
• Learn how to align the company’s image to the company’s vision and mission
• Align your desired corporate image with the image you actually deliver
• Discover how to plan, communicate, and implement a strategy to maintain a strong image
• Develop ways to prevent reputational crises or manage them in case they happen
• Understand the effects of your brand portfolio on your image and reputation
• Identify the things to consider before adding, modifying, or deleting something from your brand’s portfolio
• Discover how can CEO persona, personality, body language, and appearance affect the company’s reputation and performance
• Identify the positive and negative CEO traits and their impact on interpersonal relationships and company outcomes
• Gain the skills to perfectly brand a CEO

Class Hosting

• This seminar will be hosted on Zoom
• Your individual link will be emailed to you after you register
• Missed a part of it? Don’t worry. The recording will be made available for 48 hours so you can re-watch in your own time.
• Due to limited seating in each class, all tickets purchases are final.