Description

WATCH OUT! Your business might be a brand disaster waiting to happen!

What’s a brand disaster? Inc. defined it as the time “when a company does something so stupid that it causes the public’s perception of the brand (a.k.a. its “brand image”) to turn from positive to negative.”

Since public perception currently matters more than ever, we, at NMK, are hosting a workshop in which we will be discussing corporate image, and developing, with you, suitable communication strategies to create and maintain a positive one. We will be throwing light on how to effectively communicate externally to ensure a strong image and prevent conflicts with the clients. Knowing that no business is immune to crises, this workshop will also help you formulate detailed plans and guidelines to prevent, handle, and manage worst-case brand disasters through communication. Not only that, but Corporate Social Responsibility or CSR will be on our agenda too.

Are you ready to let your brand image shine and prevent a “what were they thinking?!” Register now!

Learning Outcomes

• Understand public perception and expectations
• Define what makes a corporate image strong
• Identify potential corporate image threats
• Develop efficient communication strategies to create and maintain a positive image
• Learn how to prevent, manage, and turn potential image crises into an opportunity
• Learn how to communicate externally pre, during, and post-image crises
• Know how to deal with problems with the clients and improve customer service
• Understand the concept and importance of Corporate Social Responsibility (CSR)
• Design detailed CSR plans that are suitable for your business

Class Hosting

• This workshop will be hosted on Zoom
• Your individual link will be emailed to you after you register
• Missed a part of it? Don’t worry. The recording will be made available for 48 hours so you can re-watch in your own time.
• Due to limited seating in each class, all tickets purchases are final.