NMK - Business Coaching and Communication - CEO Credibility in the Eyes of Employees Does It Affect Corporate Image

CEO Credibility in the Eyes of Employees: Does it Affect Corporate Image?

Linjuan RitaMen investigated how CEO credibility, which includes expertise and trustworthiness, impacts the employees’ perception of organizational reputation. Since the CEO is the face of the company, he/she highly impacts the firm’s image internally and externally. Through leadership and power, a CEO is able to influence the perception, attitude, and performance of the employees too. …

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