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Course Description

With the boom of commercial marketing tools and techniques, political leaders are, today, treated just like brands! 

With that being said, The Political Coaching Academy (PCA) offers you its Political Branding program which will assist in you in creating and ‘selling’ a perfect political brand to the public. 

This program is composed of a theoretical and a practical part.

The theoretical part includes a brief introduction to the concept of branding and a detailed definition of political branding and rebranding, as well as numerous branding elements and concepts. Additionally, this part provides you with a detailed process to successfully brand a political figure.

The practical tools part offers you a great amount of must-ask questions that will help you develop an extraordinary political brand.

PCA promises you that this program along with its case studies will be your perfect guide to brand successfully and lead effectively! 

Learning Outcomes

  1. Understand the concepts of branding and rebranding
  2. Recognize the difference between branding hard politics and soft politics
  3. Learn about the advantages and disadvantages of political branding 
  4. Understand the role of public relations in branding
  5. Recognize the importance of political branding 
  6. Identify many branding concepts
  7. Identify the elements of branding
  8. Learn the process of branding
  9. Ask the right questions to develop a good brand or rebrand

Key Concepts

  1. Branding
  2. Political branding
  3. Hard politics
  4. Soft politics
  5. Brand equity
  6. Name awareness
  7. Perceived quality
  8. Brand association
  9. Brand loyalty
  10. Brand affinity
  11. Brand management
  12. Brand connection
  13. Brand vision
  14. Brand architecture
  15. Brand criteria
  16. Brand identity
  17. Brand image
  18. Brand knowledge
  19. Brand essence
  20. Brand authenticity
  21. Define – Promote – Earn
  22. Rebranding
  23. Reactive rebranding
  24. Proactive rebranding


  1. Full course in PDF (81 pages)
    • Theoretical part (59 pages)
    • Practical part (11 exercises)
  2. PowerPoint Presentation (110 slides)


I- Questions on Brand Equity and Brand Authenticity

II- Questions on Brand Affinity

III- Brand Management and Strategic Planning

IV- Connecting the Brand with the Public

V- Reflecting on Your Brand Vision

VI- Questions on Brand Architecture

VII- Questions on Brand Criteria

VIII- Using Branding Elements to Build a Brand

IX- Doing a SWOT Analysis

X- Brand Essence Evaluation

XI- Questions That Can Help in Rebranding

You can download the course materials by clicking on the links for each file. The files are available in the "Materials" section for each lesson. Course Materials:

  1. Full course in PDF (81 pages)
    • Theoretical part (59 pages)
    • Practical part (11 exercises)
  2. PowerPoint Presentation (110 slides)