Description

Other than himself being a ‘political first’, President Barack Obama’s campaign and term were full of newfangled, groundbreaking communication efforts. Indeed, Obama and his team exploited the traditional and mostly new media to the extent that they revolutionized the concept of political communication.

While many have attempted to follow-suite and distinguish themselves in this field via communication, few politicians were able to match Obama’s approach.

In this seminar, NMK aims at making you one of ‘these few’! Become a master in political communication by embracing traditional media, benefiting from Web2.0 or new media to engage supporters in the most efficient interactive ways, and crafting a cohesive off- and online communication strategy to make your or your political coachee’s political journey so successful. Register now!

Learning Outcomes

• Define what exactly is political communication
• Understand the role of political communication and impact on the politician and his/her supporters
• Draw-in supporters through effective communication
• Create an integrated communication strategy
• Explore the ways people use the media to develop the communication strategy accordingly
• Effectively communicate via traditional media
• Use Web2.0 to create interactive messages and campaigns
• Master modern political communication using new tools, methods, and media

Class Hosting

• This seminar will be hosted on Zoom
• Your individual link will be emailed to you after you register
• Missed a part of it? Don’t worry. The recording will be made available for 48 hours so you can re-watch in your own time.
• Due to limited seating in each class, all tickets purchases are final.