Description

Note to every current and future politician: you must take your political image-building very, very seriously!

Image-building is not really about your appearances, nor about what you post on social media. It is more about how you market yourself in everything you do. Yes, politics is a day-to-day marketing process which aims at grabbing attention and increasing public support. The way you market yourself directly affects the way people perceive you and that is more crucial than the way you actually perceive yourself.

Definitely in that digital era, promoting a good image on social media does matter, but that’s only if your posts harmoniously accompany the impact you make on the ground, which is what truly makes a difference. In this workshop, we will both be working on reflecting the strongest, most authentic, and accurate version of your political image.

Remember that positively and professionally marketing yourself is never an overnight matter, it is an all-day every day mission. Start that mission today, register now!

Learning Outcomes

• Understand the role of image in politics
• Identify what makes a strong political image
• Increase trust through good image-building
• Build a better image offline and online
• Know how to use social media professionally to project a strong image
• Learn how to create a powerful image by communicating and sharing relevant information
• Professionally share your ‘softer side’ to positively impact your image
• Positively use public relations and propaganda to promote a good image
• Present a good image through public speaking and presentation skills
• Positively and professionally overcome fake news that aims at destroying your image
• Project the image you want others to see

Class Hosting

• This workshop will be hosted on Zoom
• Your individual link will be emailed to you after you register
• Missed a part of it? Don’t worry. The recording will be made available for 48 hours so you can re-watch in your own time.
• Due to limited seating in each class, all tickets purchases are final.